Starbreeze Report: PAYDAY 3, virtual reality arcades on the way

Starbreeze Report: PAYDAY 3, virtual reality arcades on the way


It looks like something other than DLC for Starbreeze‘s hit heisting game PAYDAY 2 is on the horizon. Indeed, in their 2016 year-end fiscal report, the Swedish game company has teased the idea of PAYDAY 3 to the masses, on top of the company’s other ambitions for the new year, chiefly expanding further into VR arcades.

“It is with great satisfaction that we also can announce that PAYDAY 3 production is officially initiated and at a full design stage,” the report mentions. “I’d like to especially clarify, that this project will enjoy as much time as we deem needed. It will be done when it’s done. This is our single most important brand today and the cornerstone of our business and we will treat it accordingly. Updates in the near future might be [scarce] and far between. You simply don’t rush PAYDAY 3.”

Though Starbreeze hasn’t mentioned more than that, this is an exciting development for the studio, especially given its predecessor’s continued (though varied) success. While often criticized for its mountain of DLC and updates that constantly rebalance (and unbalance) the game’s mechanics, PAYDAY 2 has enjoyed a decent revenue, raking in SEK 37.2 million in Q4 2016 alone.

The studio also announced Q4 revenue amounting to SEK 99.4 million, an increase of 103% since last quarter; overall, the year of 2016 totaled SEK 345.5 million, or growth of 58%.

The report also includes Starbreeze’s plans to create a VR center in Los Angeles, California, partnering up with IMAX:

“As the first phase of building and operating a pilot VR center, mimicking our VR arcade concept StarCade, with IMAX is underway, we have entered into negotiations with IMAX about the future sale of content and StarVR-headsets into this business. At the VR center, we operate under our original agreement and have two pods equipped with the latest iteration of our StarVR HMD showcasing John Wick Chronicles Arcade Edition in collaboration with Lionsgate. Since January, we have thoroughly enjoyed having customers and potential partners visit the center to experience both the hardware as well as our content, something that has strengthened our view that location-based VR at this time is the best way for consumers to experience high-quality VR.

“Our goal is to sell StarVR systems to as many different location-based businesses, theme parks and B2B projects as possible. Our aim is to sell a broader range of headsets and systems through our joint venture with Acer under the brand StarVR.”

For the full scoop, make sure to check out Starbreeze’s official blog in the source link below.

SourceStarbreeze AB

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Anthony Magestro

Anthony "Tony" Magestro--or known on the field of battle as Metzge--is an avid writer, gamer, and entrepreneur. When he's not writing, gaming, or entrepreneuring, he enjoys cooking, trippy movies, and trying to be awesome to varying degrees of success. Feel free to check out his LinkedIn page, especially if you need freelance help with content writing or digital marketing. Or just like to network, that's fine too.